![]() ![]() Outlook 2019 will play an animated GIF once. ![]() Without any animation, that pretty much defeats the purpose of a GIF. ![]() In fact, the desktop versions of Outlook 2007+ only display the first frame of a GIF. Desktop versions of Outlook are the would-be problem child for GIF-support in emails since Microsoft Outlook desktop applications from 2007 and after use Microsoft Word to render HTML emails. As the latest from Can I Email shows us, only certain versions of Outlook are problematic and have partial support. Most email clients support the use of GIFs. Switch it upĪlways sticking to the same email designs? Design new email templates with GIFs to provide marketers with different options for their campaigns.īut before we run away with this, remember: not all email clients support GIFs. Use GIFs creatively in your email template to develop your visual brand identity and differentiate your email from your competitors. Stand out from the crowdĪny email marketer will tell you the secret sauce to click-throughs and conversion rates is getting your user’s attention and keeping it. Using a GIF in your email marketing is a powerful way to grab your reader’s attention, even if their eyes glaze over at your clever copy. We’re used to the social media onslaught, and our attention spans are usually one Tik-Tok video or Twitter GIF long. Check out the requirements for each client and see if a GIF might resolve your video issues. Not all clients support email GIFs, and not all clients support videos in emails. Replace videos that specific email clients don’t support We’d recommend sticking to one per email, though – you want to use GIFs tastefully and not overwhelm your subscribers. Don’t be afraid to use a GIF to lighten up your email template or add a little extra pizzazz. If plain text emails are the standard for boring, animated GIFs and videos lie on the other end of the spectrum. Here are some benefits of using GIFs in your emails: Give your email added personality That said, GIF files are also quite large, and their 8-bit palette means you can expect some color reduction. They’re great for showcasing multiple products using less room or for calling attention to important information using animation. GIFs are an animated lossless format with an 8-bit color palette. But GIFs go above and beyond your regular static image. We’ve discussed supercharging your email campaigns with images and some best practices. Why should I use animated GIFs in my emails?īig brands are using GIFs to create effective email campaigns. Let’s take a look at why you should use GIFs in your emails, which email clients support GIFs, and how to ensure an ideal inbox experience – even in Outlook. So what’s the roadblock? Well, not all email clients, like Microsoft Outlook, fully support GIFs when they render your emails. Nice! Graphics Interchange Formats (GIFs) are an easy way of adding something fun to your digital marketing. Your email designer or email marketing colleague has approached you with a request: they want to include an animated GIF in their next email. ![]()
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